Exclusive UK & Ireland sales agent for UEFA Euro 2016™ hospitality

Background

In December 2014, Prestige Hospitality was appointed by UEFA as exclusive sales agent to market and sell the official hospitality programme for Euro 2016 in the UK & Ireland.

UEFA Euro 2016TM will be held in France between 10 June – 10 July. It is the biggest European Championships ever with 24 teams competing to be crowned European Champions. A total of 51 matches will be played across France in 10 newly built or recently refurbished stadia. More than 2.5 million spectators are expected to attend the tournament.

Our Role

As exclusive sales agent, we have developed a marketing strategy that targets corporate clients and high net worth purchasers across the UK & Ireland. Using the tournament’s branding prominently, we have created segmented marketing campaigns designed to maximise leads for our in-house sales team.

Following the successful qualification of England, Wales, Northern Ireland and the Republic of Ireland, we worked closely with UEFA to develop specific marketing in each country. This has helped us reach a wide target audience to add to our ever-growing database of potential hospitality purchasers.

We have also worked closely with football clubs and associations, industry event organisers and our own travel and tourism partners in order to ensure we develop key partnerships in the market and effectively target international football spectators requiring hospitality at the tournament.

84%

revenue from UK and Ireland exclusive regions

Results

Our marketing and sales efforts have already generated nearly €7m in revenue, making us the leading sales agent worldwide. We are currently on track to deliver the best sales figures from the UK and Ireland in tournament history.

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UK & Ireland Sales
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Campaign marketing impressions
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packages sold

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