Global travel services for Rugby World Champions

Background

In 2012 All Blacks Tours was exclusively appointed by New Zealand Rugby to manage All Blacks supporters travel.

The All Blacks are New Zealand’s national team and the most successful international rugby side of all-time. With a winning percentage of 76.4 over 526 Tests (1903-2014) they are regarded as one of most prolific teams across any sport.

The All Blacks are the current Rugby World Cup champions, winning back-to-back titles in 2011 and 2015, to add to the inaugural Cup they claimed in 1987.

Our Role

All Blacks Tours is a dedicated travel company appointed to create, provide, market, promote, manage and sell travel packages.

All Blacks Tours offers a unique selling proposition that maximises the global brand positioning of the All Blacks and takes advantage of existing fan loyalty and trust. The benefits of this concept have already been seen to date by the business, which has been able to establish itself as a leading travel company with a high volume of sales in a short space of time.

All Blacks Tours adopts the All Blacks brand through every touchpoint, from marketing collateral through to guest travel packs and merchandise. We put the brand at the heart of the guest experience to provide unparalleled brand exposure and experience for fans.

As well as accommodation, travel and official match tickets, fans also benefit from access to unique tour events and merchandise through the relationship with New Zealand Rugby.

76%
All Black winning percentage

Results

In only three years All Black Tours has gone from strength to strength. As the team have broken records so has their travel partner, with all time high revenues and bookings for travel packages.

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travel customers
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package revenue
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official match tickets

We would like to contact you using details you submit to us to provide you with information about our business and our other services and events that we feel may interest you now or in the future.