STH GROUP WIN TICKETING TECHNOLOGY AWARD FOR RUGBY WORLD CUP 2015
STH Group has been recognised for its development and fulfilment of the official travel and hospitality programme for Rugby World Cup 2015 with an award for best VIP / Premium Ticketing at the inaugural Ticketing Technology Awards, hosted in Dublin.
The official travel and hospitality programme for Rugby World Cup 2015 was selected as the winner against a competitive list of global ticketing programmes for the best premium hospitality or VIP ticketing experience. Selection criteria for the award was based on price-value, included services and overall visitor experience – from discovery and purchase through to post-event handling.
Simon Jefford, STH Group COO, said: “Rugby World Cup 2015 was a resounding success for STH Group. From sales and marketing, to operational delivery, through to guest experience and ticketing we aimed to raise the bar and set a new standard in the sports industry. Winning an award that is selected by industry peers based on innovation is special, and we are proud to have been recognised for the creation of the best VIP Ticketing programme of 2015.”
The official travel and hospitality programme for Rugby World Cup 2015 was the most successful in Tournament history. Over 270,000 tickets were sold and fulfilled by STH Group driving revenues in excess of £150m. Ticket inclusive travel and hospitality packages were sold at all 48 matches, across 13 venues for the Tournament.
Alan Gilpin, Head of Rugby World Cup, said: “Rugby World Cup 2015 was a very special and record-breaking tournament that had fans and teams at heart, creating unforgettable moments on and off the field. Such moments were characterized by an outstanding and innovative hospitality experience, which really did showcase the very best of the sport and I would like to congratulate STH on a well-deserved award.”
The Judging Panel commented: “The industry ballot recognises the efforts made by Rugby Travel & Hospitality – the official Rugby World Cup sales agents – in selling and delivering more corporate packages than were achieved by the London 2012 Olympic Games. In total 90,000 packages were sold for the RWC15 tournament (compared to 60,000 sold for London Games). Clearly the organiser’s did their homework to create ticketing and hospitality packages which were well-received by the market.”