Official Travel and Tours Operator for the International Cricket Council (ICC)
In 2016, STH Group was exclusively appointed by the International Cricket Council (ICC) to manage the official Travel & Tours Programme for all ICC events.
The ICC is the global governing body for cricket, and is responsible for the staging of all ICC events, including ICC Cricket World Cup, ICC T20 World Cup and ICC Champions Trophy. Cricket is a sport growing in popularity, and with tournaments such as the ICC Cricket World Cup 2019 in England and Wales, and the ICC T20 World Cup 2020 in Australia, registrations of interest for the ICC Travel & Tours Programme are continuing to grow.
The ICC Travel & Tours Programme has been designed to give cricket fans from around the world the opportunity to attend all of the top ICC events. Working with the ICC, STH has developed a set of brand guidelines for the Official ICC Travel & Tours Programme, which aligns closely with the overarching brand of the ICC.
As part of our agreement with the ICC, STH appoint a limited number of Official Travel Agents (OTAs) from around the world for each event, to develop and sell match ticket-inclusive Travel & Tour packages in their territory. We administer ticket allocations for each OTA for every event that we manage, and ensure that all activity is complaint and within terms of agreement.
The ICC Champion’s Trophy 2017 saw the appointment of 12 Official Travel Agents by STH, which led to nearly 6,000 travelling fans attend the event. More recently, we have appointed 17 Official Travel Agents for the ICC Cricket World Cup 2019, England and Wales. Since going on sale in May 2018, demand for travel packages has been high with over 30,000 fans expected to be travelling for the tournament.
of OTA applications came directly through ICC Cricket World Cup 2019 branded display advertising
The ICC Travel & Tours programme will give fans the opportunity to attend ICC events around the world. For each event we appoint dedicated Official Travel Agents who deliver packages to fans wanting to support their home nation. Since starting the programme we have achieved the following: